Resources

Seller's guide

The listing standard we apply to every property we represent.

    01

    Valuation

    A live-inventory pricing model, not a backward-looking CMA. We show you the math.

    02

    Preparation

    Targeted improvements with measurable return — dock, landscape, paint, staging where it pays.

    03

    Media

    Architectural photography, twilight exteriors, drone water approach, floor plan and film.

    04

    Private launch

    Our buyer list and the global Sotheby's network see the property before syndication.

    05

    Market launch

    Full MLS and portal syndication with print and social placement calibrated to the buyer profile.

    06

    Negotiation & close

    Weekly reporting on traffic and conversion, then disciplined negotiation through closing.