Resources
Seller's guide
The listing standard we apply to every property we represent.
The process
How we bring a property to market
Six stages, in order, with the work visible at each one.
01
Valuation
A live-inventory pricing model, not a backward-looking CMA. We show you the math.
02
Preparation
Targeted improvements with measurable return — dock, landscape, paint, staging where it pays.
03
Media
Architectural photography, twilight exteriors, drone water approach, floor plan and film.
04
Private launch
Our buyer list and the Sotheby's International Realty network see the property before syndication.
05
Market launch
Full MLS and portal syndication with print and social placement calibrated to the buyer profile.
06
Negotiation & close
Weekly reporting on traffic and conversion, then disciplined negotiation through closing.
FAQ
What sellers ask us before signing anything.
From live inventory, not a backward-looking CMA. We show you what a buyer is comparing your property against this week, and we show you the math behind the number.
Only what pays. Dock and seawall, landscape, paint and staging usually return more than they cost; a kitchen rarely does on a short runway. We give you the short list and the reasoning.
Yes. Our buyer list and Sotheby's International Realty network see the property first, which is often where a quiet, clean transaction comes from before syndication ever begins.
Ask for a net sheet. We prepare a line-by-line estimate — commissions, taxes, payoffs, closing costs — so the number you plan around is the number after everything comes out.
Still have a question? Text David at 561-843-6766.
Before you list
Know the number first
Send the address and your timeline. You get a live-inventory valuation and a straight answer about whether this is the right window to sell.
- A net sheet so you plan around what you actually keep.
- Preparation advice limited to what returns more than it costs.
- If the timing is wrong, we will say so.